Hello Reader!

You might have noticed I went quiet last week. No newsletter. No rambling. Nothing.

That’s because it was my birthday, and I decided that the greatest gift I could give myself was a week where I didn’t have to be clever on demand. (Also cake. There was a lot of cake.)

But while I was off being a year older and absolutely no wiser at all, things kept happening. Which, funnily enough, is exactly what this email is about. But first, let me catch you up.

1. A new podcast episode dropped. ​
   Episode 12 of Don’t Quote Us On This is officially out in the world - and it’s the show where Nic Mooney and I take the piss out of some of the absolute worst marketing advice on the internet. So if you're fed up of fuckwits telling you to post on Instagram seven time a day, this one's for you. Go listen. Bring snacks.
   ​
2. In Demand, By Design SOLD OUT. ​
   Every single spot. Gone. And it’s running TOMORROW at Warwick University. I am equal parts excited and running around like a headless chicken, which is my natural state before any event. If you’re one of the gorgeous humans who booked a place - I cannot wait to see you. If you missed out, the virtual version is happening on September 15th, and I’d love to see you there instead.
   ​
3. And I’ve been networking my little socks off (shock, horror). ​
   I went to Altitude in London - a genuinely brilliant event run by Brand You Connect and Six Degrees Community. And then the very next day I had Level Up Lunch, run by Dawn Owen and Jane Brook.

And here’s what struck me about both of them (and about IDBD, actually): every single one of these events exists because women decided to COLLABORATE instead of compete.

Three extraordinary events. Three incredible collaborations. Nobody guarding their audience like a dragon on a pile of gold. Just brilliant women going “you’re good at that, I’m good at this, imagine what we could build together.”

That’s the stuff that makes rooms feel electric. And those are the rooms the best people want to be in. Remember that next time someone tells you another business owner in your space is “competition.”

Right. Now that you’re all caught up, let’s talk about you.

A few weeks ago, I asked you to decide your floor - the minimum you’ll commit to over the summer. Last email, I told you to build your marketing freezer.

This week, I want to tackle the objection I hear more than any other:

“Rowena, I don’t have TIME to be visible.”

And I get it. You’re picturing visibility as this enormous, hungry beast that needs feeding twenty hours a week. Daily posts. Weekly videos. Constant engagement. A podcast, probably. A personal brand photoshoot in a fucking field.

Bollocks to all of that.

Here’s the truth: you can stay genuinely, memorably visible in 30 minutes a week. Not thriving-at-full-capacity visible. Not launching-something-every-month visible. But top-of-mind, still-in-the-room, “oh I was just thinking about you” visible.

You just need to stop spreading yourself across seventeen platforms and focus on what I call The Visibility Triangle.

Three sides. That’s it:

1. Email. The people who’ve actively said “yes, I want to hear from you.” Your warmest audience. One decent email a fortnight keeps this side of the triangle alive.
2. Social. Not every platform. ONE platform. The one where your people actually are. You’re not trying to go viral - you’re trying to stay familiar.
3. Relationships. The most neglected side of the triangle, and always, always, always the most powerful. The DMs, the voice notes, the “saw this and thought of you” messages. The follow-ups. The actual humans.

Most people pour everything into side two and wonder why nothing’s converting. But visibility isn’t about being seen by everyone - it’s about being remembered by the right people.

So here’s what 30 minutes a week actually looks like:

10 minutes: Email your list. Pull something out of your freezer (you’ve been building it, right?). A story you’ve told before. A question a client asked. A quick tip. It doesn’t need to be a masterpiece!

10 minutes: One social post + a little engagement. One post. Then spend the remaining minutes commenting on other people’s stuff like an actual human being. Comments are criminally underrated visibility.

10 minutes: Three personal touches. Message someone you met at an event. Congratulate someone on a win. Check in with a past client. Reply to someone’s story. Drop a voice-note to someone in your pipeline.

Three tiny touches a week is over 150 personal connections a year. That’s not nothing. That’s an entire referral engine.

That’s it. That’s the routine. 30 minutes a week. Set a timer if you have to.

And before you tell me it’s not enough - consistency beats volume every single time. The person who shows up once a week for a year will always, ALWAYS outperform the person who posts daily for three weeks and then vanishes for two months.

Your audience doesn’t remember volume. They remember presence. They remember that whenever they saw you, you sounded like you. That you turned up in their inbox often enough to feel familiar. That you sent that one lovely message when they got some good news.

Small actions that keep you unforgettable:

• Replying to someone’s newsletter (we notice, I promise)
• A voice note instead of a text
• Resharing an old post that performed well
• A “how did that thing go?” message
• One thoughtful comment on a big post in your industry
• Sending a client win as a story with two lines of context

None of these take more than a few minutes. All of them will have an impact.

So here’s my challenge for you this week: figure out which side of your triangle is weakest.

Actually, don’t just guess - I built a quiz for exactly this.

The Visibility Gap Audit will show you where your visibility is leaking and what to fix first:

Take the audit here

It takes a few minutes, and it’ll tell you more about your marketing than another hour of doom-scrolling other people’s highlight reels will.

Wish me luck for tomorrow - and if you’re coming to Warwick, come and give me hug! I’ll be the one vibrating with excitement and caffeine.

Rowena

P.S. Missed out on In Demand, By Design? The virtual version runs on September 15th - online, and it's just as kick ass. Grab your spot before it goes the way of tomorrow's event.