Happy Weekend!

So I just got back from the opticians. Me and the boy are both glasses wearers, and we've both had our "your eye test is overdue" letters in the past few weeks, so off we trotted down to Specsavers to have those little puffs of air shot into our eyes.

And lo, we both have new prescriptions - the boy's eyes are slightly better (hooray for no longer secret reading in the dark!), my eyes are slightly worse (boo to being vain and not wearing my glasses half as often as I'm supposed to).

So then comes the fun part!

Now Tristan has a very... particular style. He knows what he likes, and to be honest, he looks pretty cool, so off he went and found the perfect pair.

And with recent weather anomalies I figured I needed sunglasses as a matter of some urgency (though what's the bet that as soon as they arrive the sun will disappear for the rest of the year?), so I sauntered over to the Vivienne Westwood stand to choose mine too.

So, two pairs for T (because he's pretty terrible at keeping track of his things), a pair of sunglasses and a pair of regular glasses for me (thank you Specsavers 2 for 1). Off we go to get them fitted, and now there's an anti-glare coating for screens being added to Tristan's, a polarised coating on my sunglasses, and suddenly we're at the till.

"That'll be £345 please, cash or card?"

I blinked rapidly for several seconds while my heart rate returned to normal.

But the thing is, this is healthcare. It's a non-negotiable.

Sure, I could have chosen cheaper frames for us both, but that would most likely lead to both of us not wearing them as often.

In fact, as our prescriptions only had very small changes, I could potentially not have bought us new glasses at all - but again, the result would have been a very slow deterioration in our eyesight.

I could have decided not to get the anti-glare coating - but that might lead to Tristan reading less, and I hate that thought. I could have said no to the coating on my sunglasses, but that could result in my driving being less safe.

This is the kind of investment where the payoff isn't immediate. It's long term. It's unspoken. But ultimately, I believe it's a necessity. I'm sold. I don't regret a penny of that £345.

It's made me think about the way we approach the investments we make.

One of the hardest things about selling marketing services is that, on the whole, the results aren't immediate. It takes months of consistency and then slowly, the ship starts to turn.

One of the reasons so many people struggle with marketing is that they're looking for an immediate payoff - the silver bullet. They want the viral post, the perfect reel, the magic funnel. One thing that will suddenly make everything click.

But marketing doesn't really work like that.

It's actually much closer to looking after your eyesight.

You don't wear your glasses for a day and suddenly develop perfect vision. You wear them consistently, over time, because they help you navigate the world more effectively.

Marketing is the same.

You show up, with clear consistent messaging. You tell people what you do. You nurture relationships. You send the email, week after week after week. You make the offer.

Then you rinse and repeat.

And for a while, it feels like nothing is happening.

Then one day somebody says, "I've been following you for months." Or a referral comes in. Or an enquiry lands in your inbox. Or someone replies to the offer with an "I've been waiting for this!"

And you realise the ship has been turning all along.

That's exactly why I created UNTAMED.

Not to give you another marketing tactic you'll use for a week and then abandon. Not to overwhelm you with more things you "should" be doing.

But to give you somewhere to consistently show up, be held accountable, ask questions, get feedback, and keep moving forward when motivation inevitably wobbles.

A place where marketing feels less lonely, less confusing, less opaque. And dare I say it... fun again.

Building a business isn't about one heroic burst of effort - I know you want it to be, but actually, marketing is compounding interest. You don't have to do LOADS. You just do the right things consistently enough for them to build.

If that's the kind of support you've been missing, I'd love to have you inside UNTAMED.

The first 10 spaces are opening now, and I'd love you to be one of them.

If you want to stop second-guessing every piece of content, stop bouncing between strategies every other week, and feeling like you're doing all the marketing and getting none of the results.

If you want to become the founder who knows exactly what she's trying to say, who she's trying to reach, and how she's going to get there. Who's absolutely, utterly impossible to ignore...

Then UNTAMED was created for you.

It's £200 a month and for that investment you'll get:

✨ Fortnightly group mentoring calls with me

✨ A private Slack community full of ambitious women building brilliant businesses

✨ Monthly masterclasses covering marketing, sales, visibility, lead gen and more

✨ Accountability, feedback and support when you're stuck

✨ Direct access to a room full of women who genuinely want to see you win

No huge upfront commitment, no overwhelming course to work through. Just ongoing support, strategy, accountability and community designed to help you build momentum that actually lasts.

We start 15th June.

Ready to get UNTAMED?

Whether this is for you or not, I'd really like to know - what's the last thing you invested in that you really knew would be transformational? And what convinced you?

Okay, off to re-mortgage my house for eye-care.

Rowena

P.S. Just wanted to shine a light on a free webinar I'm attending this week - How to get people to buy tickets to your event being run by the queen of events, Tamsin Broster - it's Tuesday 2nd June, 10am, and if you've got events, masterclasses, webinars etc that you're trying to get filled (or you're planning one of these in the future), it's a MUST NOT MISS kind of webinar.